Sending campaigns

A campaign sends one approved template to many contacts at once — with each customer's own name, amount or date filled in.

Before you send

• At least one approved template (how to get one).
• Contacts with valid mobile numbers including the country code (import guide).
• Enough wallet balance for the estimated cost (wallet & pricing).

Create a campaign

1. Open Campaigns and click New campaign.
2. Give it a name you will recognise in reports, for example Dhanteras offer — Mumbai.
3. Choose the template. The preview shows exactly what customers will see.
4. Pick the audience: all opted-in contacts, one or more tags, or a list you upload.
5. Fill the variables. Map each {{1}}, {{2}} to a contact field (name, custom field) or type a fixed value. Add the header image or document if the template needs one.
6. Send now or schedule a date and time (IST).
7. Review the summary — recipients, skipped contacts and estimated cost — and confirm.

Who gets skipped automatically

Rviing protects your number by skipping:

• contacts who have opted out (replied STOP or tapped an opt-out button),
• duplicate numbers in the same campaign,
• numbers that are clearly invalid.

Reading the report

You can cancel a scheduled or running campaign; messages already sent are not recalled.

Best practices

• Message people who opted in and expect to hear from you.
• Segment with tags — a smaller relevant audience gets better read rates than a big generic blast.
• Send at sensible hours (10 am – 8 pm IST works for most retail).
• Add quick-reply buttons so customers can respond in one tap — and connect them to a flow.
• Watch failures and opt-outs. A sudden rise means the message or audience needs a rethink.